Sweden's first hybrid event was built overnight



March 24, 2020

A group of prominent players in the event industry have joined forces and acted quickly. In just a few days they built Sweden's first hybrid event studio at Clarion  Hotel Post in Gothenburg. Companies that need to communicate, but where large portions of the audience cannot be present, are invited to rent the space for a hybrid event.

"This is a whole new meeting format. We have long tried to figured out what the conferences of the future would be like, and thought that the environmental debate would be what drove the change. . The Corona virus outbreak has quickly changed conventional meeting conditions, forcing us to act directly and build this hybrid event studio in record speed”, says Daniel Jonzon, Project Manager at Revolve.

Three companies are cooperating in the project. In addition to Revolve, which initiated the meeting concept itself, industry-leading Creative Technology provides the on-site audio, video and light, as well as the streaming and remote interaction technology. Clarion Hotel Post provides the location and high-end facilites.

App solution for interaction

In Clarion Post's largest room a stylish stage has been set up with professional audio, video and lighting, and a conference seating for the part of the audience who will be in attendance. For those who follow the event remotely, CreativeTechnology’s tecViz solution will support the interaction between audience and speakers.

"We are proud to deliver technology that enables continued effective communication for companies and event agencies during the current situation. Over the past five years, Creative Technology has developed a secure IT platform, tecViz, to optimise the user experience in virtual live events. The tecViz platform supports streaming, presentation views and interaction between the audience and the individuals in front of the camera", says Arvid Lilienberg, Senior Project Manager, Creative Technology. 

Large interest

The hybrid event concept is intended for companies and organizations that want to hold general meetings, kick-offs or simply use smart ways to organise conferences without having to gather large groups and interest has already been received from both corporations and political parties.

"We still believe in the power of real-life meetings. However, this is an important initiative to enable those who cannot physically attend to still have the opportunity to participate. When our clients again feel that they can gather in larger groups, there is room for about 500 people. Until then, we are adapting the space for a smaller audience and with extra distance between the chairs", says Sara Lake, General Manager at Clarion Post.


AboutCreative Technology (CT)

With over 30years of experience in the live events industry, Creative Technology (CT) has grown into one of Europe's largest AV technology companys. CT offers advanced technology solutions accross the corporate, entertainment, sports and broadcast markets the world. CT is highly experienced in virtual live events - streamed events that reach out to viewers anywhere in the world and that minimise the need for travel. CT offer studios where companies can communicate with their market or employees through livestream, on-demand and interaction. Web: ct-group.com/ne

About Revolve

Gothenburg-based Revolve is a live communication agency that connects people and brands through spectacular events around the world. http://www.revolveconcept.com. Revolve, together with Heading, Strong Film, Start Communication, Understand it,VEKST, Create and More PR, are included in More Alliance, which started in 2006.

About ClarionPost

The modern design hotel Clarion Hotel Post is located in the middle of Gothenburg in the old post office. The hotel is perfect for both conferences and Gothenburg weekends. Enjoy award-winning restaurants, popular bars, spas and rooftop pools. At the Grand Travel Award 2019, Clarion Hotel Post was named Sweden's best individual hotel.



For further information, contact:

Arvid Lilienberg, Senior Project Manager at Creative Technology (CT)


+46 707-4524 56

Daniel Jonzon, Project Manager at Revolve
+ 46 708-39 47 42


Lisa Callert, Sales & Marketing Director, Clarion Hotel Post


+46 761359321



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