Hello Cytiva Global Broadcast

GE Healthcare Life Sciences recently rebranded as Cytiva. In May, over 4 000 associates on 40 sites around the world joined together in a virtual event, celebrating and reflecting on the new brand identity during two interactive talk shows, broadcast live from Uppsala, Sweden. Creative Technology (CT) supported the project with production and streaming technology, securing the live distribution with tecViz Live. Seven remote links were established to additional sites, inviting contributors from the company’s offices globally. CT Asia Pacific provided on-site production and support for the contributors in Shanghai. Our combined team of GFX operators, audio and lighting experts, camera operators, engineers, directors and project managers were happy to be part of the project and we thank Cytiva and PS Occasion for a great collaboration.

Photos: Creative Technology

Contact: Christian Heimholt, +46 73 620 85 46, cheimholt@ct-group.com